if isinstance(ws.cell(1, 1).value, str) and ws.cell(1, 1).value.startswith('!!'):
            matches = re.findall(r" +(.*?)=('((?:[^'\\]|\\.)*)'|\"((?:[^\"\\]|\\.)*)\")",
                                 ws.cell(1, 1).value)
            heading, _, _ = ws.cell(1, 1).value.partition(' ')
            for key, val, _, _ in matches: