function generatePopUp(content) {
    if (!olIe4 || olOp || !olIe55 || (typeof o3_shadow != 'undefined' && o3_shadow) || (typeof o3_bubble != 'undefined' && o3_bubble)) return;
    var wd, ht, txt, zIdx = 0;
    wd = parseInt(o3_width);
    ht = over.offsetHeight;