if (bidderRequest?.gppConsent?.gppString) {
      deepSetValue(payload, 'regs.gpp', bidderRequest.gppConsent.gppString);
      deepSetValue(payload, 'regs.gpp_sid', bidderRequest.gppConsent.applicableSections);
    } else if (bidderRequest?.ortb2?.regs?.gpp) {
      deepSetValue(payload, 'regs.gpp', bidderRequest.ortb2.regs.gpp);