$body = sprintf(
            "Hi [username],\n\nWe wanted to let you know that a new photo competition, <a href='%s'>%s</a>, is open for submissions until %s.\n\nYou've received this email because you've participated in a previous photo competition.\n\nThanks\nThe Railpage team.",
            $this->url->email, 
            $this->title, 
            $this->SubmissionsDateClose->format("F jS")