echo '<script type="text/javascript">
                    var __sq_article_rank = "' . __('Squirrly article rank', _PLUGIN_NAME_) . '";
                    var __sq_refresh = "' . __('Update', _PLUGIN_NAME_) . '"
                    var __sq_more_details = "' . __('More details', _PLUGIN_NAME_) . '";
                    var __sq_less_details = "' . __('Less details', _PLUGIN_NAME_) . '";