$customizedOptions['labels'] += array(
            'name'                => _x($plural, 'Post Type General Name', 'strata'),
            'singular_name'       => _x($singular, 'Post Type Singular Name', 'strata'),
            'menu_name'           => __($plural, 'strata'),
            'parent_item_colon'   => __($singular. ' Item:', 'strata'),