'content'  => '<h3>' . esc_html__( 'Choose product type', 'woocommerce' ) . '</h3>' .
                                        '<p>' . esc_html__( 'Choose a type for this product. Simple is suitable for most physical goods and services (we recommend setting up a simple product for now).', 'woocommerce' ) . '</p>' .
                                        '<p>' . esc_html__( 'Variable is for more complex products such as t-shirts with multiple sizes.', 'woocommerce' ) . '</p>' .
                                        '<p>' . esc_html__( 'Grouped products are for grouping several simple products into one.', 'woocommerce' ) . '</p>' .
                                        '<p>' . esc_html__( 'Finally, external products are for linking off-site.', 'woocommerce' ) . '</p>',