Code Climate, creator of the leading Software Engineering Intelligence platform, Velocity, today welcomes Kathleen Rohrecker as Senior Vice President of Marketing.
Rohrecker is a marketing executive with a strong track record of increasing the value of growth-stage technology companies. Prior to joining Code Climate, Rohrecker was Senior Vice President of Marketing at application intelligence and automation provider NS1. Under her leadership, NS1’s brand valuation increased by over $300M. Prior to her tenure at NS1, Rohrecker served as CMO for Maxymizer and Revolution Analytics, positioning those companies for acquisition by Oracle and Microsoft respectively.
“Kathleen has a history of scaling the value, audience, and customer base of every company she works for,” says Bryan Helmkamp, Founder and CEO of Code Climate. “Our Software Engineering Intelligence platform has the power to transform the daily lives of software engineering leaders. We’re fortunate to have a communications leader with Kathleen’s talent and vision to help us tell that story.”
Rohrecker’s data-driven approach to marketing strategy is a natural fit for the data insights startup. As Senior Director of North American Marketing for Oracle, Rohrecker developed a financial model to measure the relative contribution and conversion metrics for all inbound, outbound, and pipeline acceleration marketing programs, supporting nearly 300 sellers. At Revolution Analytics, her go-to-market strategy for big data analytics solutions led to a 500% increase in average contract values in 18 months.
“Throughout my career, I’ve been privileged to help technology companies reach their full market potential, and I’m keenly aware of the power of data-driven insights to accelerate business outcomes,” says Rohrecker. “I look forward to elevating Code Climate among the engineering and business leaders who need it most.”
Rohrecker resides in the greater New York City Area. She holds an MBA from Hofstra University and a Bachelor’s degree in Economics from William & Mary.
Trending from Code Climate
1.
How to Navigate New Technology Expectations in Software Engineering Leadership
Rapid advancements in AI, No-Code/Low-Code, and SEI platforms are outpaced only by the evolving expectations they face. Learn how engineering leaders can take actionable steps to address new technology challenges.
2.
Mapping Engineering Goals to Business Outcomes
Understanding how engineering activities impact business objectives enables engineering leaders to make informed strategic decisions, keep teams aligned, advocate for resources, or communicate successes.
3.
Unlocking Efficiency: Optimizing Pull Request Reviews for Enterprise Engineering Teams
As engineering teams grow, so can the complexity of the code review process. From understanding industry benchmarks to improving alignment across teams, this article outlines strategies that large engineering organizations can use to optimize Review Cycles.
Get articles like this in your inbox.
Get more articles just like these delivered straight to your inbox
Stay up to date on the latest insights for data-driven engineering leaders.