Boaz Katz, Bizzabo’s technical co-founder, was tasked with leading the engineering department and measuring the ROI of R&D.
Leadership wanted clarity on whether the engineering team was operating as efficiently as it should.
Boaz believed the team was highly efficient and wanted to prove it to leadership and set an example for other teams.
Coming from a product background, Boaz researched best practices for measuring engineering speed, including planning vs. execution, burndown charts, story points, and time estimates.
None of the traditional measurements gave him a clear or reliable answer.
He discovered that engineering as a discipline lacked trustworthy, objective metrics.
Boaz struggled to correlate performance with existing measurements—sometimes sprints felt slow even when targets were met.
Our Solution
Boaz adopted Velocity because it measures engineering speed using concrete, objective metrics.
With a team standard around small Pull Requests, Velocity’s metrics provided an accurate measure of output.
By reviewing Pull Requests Merged per team, Boaz confirmed his R&D team was one of the fastest in the company.
Velocity gave the team visibility into their strengths while also revealing opportunities to improve efficiency.
Sharing metrics with the team encouraged positive work habits across individuals, teams, and the organization.
The team developed a “winning attitude” and became motivated to find ways to accelerate further.
Within the first year of using Velocity, the R&D team increased their Pull Request Throughput by 95%.
Implementation Journey
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“I tried everything in the industry: planning vs. execution, burndown charts, story points, time estimation. Finally, Velocity opened my mind.”
—Boaz Katz, Co-founder and Chief Data Officer, Bizzabo
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