Code Climate Case Study: Lawnstarter

The Challenge

As a fast-growing startup, LawnStarter needed to hire engineering talent quickly while also improving code quality and team performance.

Engineering headcount was increasing 50–60% annually, creating pressure to onboard effectively and maintain high standards.

VP of Engineering Alberto Silveira needed deep visibility into engineering activities to identify improvement opportunities.

Rapid growth made it difficult to understand team performance without reliable, transparent metrics.

Our Solution

LawnStarter uses Velocity to create an engineering productivity scorecard tied to career progression.

Every engineer has full access to Velocity dashboards, reports, and modules to proactively monitor personal and team progress.

Engineering productivity metrics are aligned with business “rocks” (OKRs) and shared transparently with executive leadership.

Transparency—both in process and communication—is a core strategy for LawnStarter’s engineering org.

Silveira emphasizes the importance of explaining the purpose and value of metrics to ensure they’re used correctly and responsibly.

The scorecard sets clear expectations about team and individual improvement.

By clarifying each metric and how it contributes to major goals, engineers better understand their roles and how to take action to improve.

This approach fosters continuous improvement and aligns engineering efforts with the company’s long-term objectives.

Velocity helps me visualize engineering productivity data that leads me to identify opportunities to improve my teams and processes. It allows me to make data-driven decisions that give me the confidence I need to achieve business objectives more quickly and effectively.

—Alberto Silveira, VP of Engineering

Helping developers climb career ladders in alignment with business objectives

Results Achieved

The Challenge

Our Solution

Implementation Journey

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