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Landscaping

Helping developers climb career ladders in alignment with business objectives

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Results Achieved

95%
Increase in Pull Request Throughput
54%
Decrease in Pull Request Size
76%
Decrease in Cycle Time

The Challenge

  • As a fast-growing startup, LawnStarter needed to hire engineering talent quickly while also improving code quality and team performance.
  • Engineering headcount was increasing 50–60% annually, creating pressure to onboard effectively and maintain high standards.
  • VP of Engineering Alberto Silveira needed deep visibility into engineering activities to identify improvement opportunities.
  • Rapid growth made it difficult to understand team performance without reliable, transparent metrics.
  • Our Solution

  • LawnStarter uses Velocity to create an engineering productivity scorecard tied to career progression.
  • Every engineer has full access to Velocity dashboards, reports, and modules to proactively monitor personal and team progress.
  • Engineering productivity metrics are aligned with business “rocks” (OKRs) and shared transparently with executive leadership.
  • Transparency—both in process and communication—is a core strategy for LawnStarter’s engineering org.
  • Silveira emphasizes the importance of explaining the purpose and value of metrics to ensure they’re used correctly and responsibly.
  • The scorecard sets clear expectations about team and individual improvement.
  • By clarifying each metric and how it contributes to major goals, engineers better understand their roles and how to take action to improve.
  • This approach fosters continuous improvement and aligns engineering efforts with the company’s long-term objectives.
  • Implementation Journey

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    Velocity helps me visualize engineering productivity data that leads me to identify opportunities to improve my teams and processes. It allows me to make data-driven decisions that give me the confidence I need to achieve business objectives more quickly and effectively.
    —Alberto Silveira, VP of Engineering

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