app/views/shared/_pane_howitworks.html.erb
<div id="pane-intro" class="pane">
<h2>How it works</h2>
<figure id="suggest">
<div class="icon map"></div>
<h4>You recommend something for us to see and do on our trip.</h4>
</figure>
<figure id="vote">
<div class="icon ballot"></div>
<h4>Everyone votes on the recommendations.</h4>
</figure>
<figure id="document">
<div class="icon magazine"></div>
<h4>We travel to the highest-voted destinations and <%= link_to 'document it', posts_path %>.</h4>
</figure>
<div class="clear"> </div>
<p class="clearfix"><%= link_to raw('Tell us where to go »'), experiences_path, id: "btn-get-started", class: "btn btn-large btn-primary span12" %></p>
</div>