app/helpers/analytics_helper.rb
module AnalyticsHelper
def analytics_attributes(category, action, label = nil, options = {})
category = category.to_s.downcase
action, label = *[action, label].map { |s| Array.wrap(s).map(&:to_s).join(' - ').downcase }
data = { :'track-category' => category, :'track-action' => action, :'track-label' => label }
options.deep_merge data: data.reject { |_, value| value.blank? }
end
end