app/views/user_mailer/transactional_message.text.erb
<%= @body %>
============================================
<% if is_an_email_address_not_noreply?(@reply_address) %>
Hitting 'reply' to this email will send a message directly to <%= @from_name %> at <%= @reply_address %>.
<% else %>
Follow this link to send a message via Lacquer Love&Lend:
<%= @reply_url %>
<% end %>