_posts/2013-09-30-apple-becomes-most-valuable-brand-of-2013.md
---
title: Apple Becomes ‘Most Valuable Brand’ of 2013
date: 2013-09-30 12:05:04 -05:00
tags:
- Apple
- tech
layout: post
custom_type: link
link_url: http://thenextweb.com/apple/2013/09/30/apple-overtakes-coca-cola-to-become-most-valuable-brand-of-2013/
---
>Apple has taken the top spot as 2013′s Most Valuable Brand, ending Coca-Cola’s 13 year streak as number one in the annual Best Global Brands report compiled by Interbrand. Coca-Cola ended up third, surpassed by both Apple and Google this year.
I think this is pretty big news. A company's brand is based a lot on public perception, and for Apple and Google to surpass Coca-Cola, which in my opinion is the one of the best brands ever created,[^1] is quite the compliment on how they're doing.
[^1]: You know you agree with that. Whether you're a Coke lover, or Pepsi lover (Oh god, can I footnote the footnote?), Coca-Cola has been advertising it's drink with bears… bears. If you can advertise your product without taking cheap shots at your competitor, you're doing well.