_posts/2013-12-02-ron-burgundy-takes-over-local-news-to-promote-anchorman-2.md
---
title: Ron Burgundy Takes Over Local News to Promote ‘Anchorman 2’
date: 2013-12-02 10:48:57 -06:00
tags:
- movies
layout: post
custom_type: link
link_url: http://www.theverge.com/2013/12/1/5163560/ron-burgundy-invades-local-news-to-promote-anchorman-2
---
Kwame Opam on *The Verge*:
>The theatrical release of Anchorman 2: The Legend Continues is only weeks away, and the promotion campaign for the film is only getting wilder. [After starring in 50 short clips where Ron Burgundy reads news from around the world](http://www.theverge.com/2013/11/25/5143208/anchorman-2-targets-the-social-web-with-more-than-50-short-videos), Will Ferrell co-anchored a live news broadcast in North Dakota last night, staying in character the entire time.
Hilarious. The way they've promoted this film is absolute genius, and I can't wait to watch it.