_posts/2015-08-05-what-the-ad-blocker-debate-reveals.md
---
title: "‘What The Ad Blocker Debate Reveals’"
date: 2015-08-05 10:10:23 -05:00
layout: post
custom_type: link
link_url: http://www.mondaynote.com/2015/08/03/what-the-ad-blocker-debate-reveals/
excerpt: We feel cheated and rightly so. As users, we understand that we’re not really
entitled to free browsing
---
Jean-Louis Gassée on the *Monday Note*:
> We feel cheated and rightly so. As users, we understand that we’re not really entitled to free browsing; we pay our bills with our selves: When The Product Is Free, We Are the Product. The problem is that we feel betrayed when we find out we’ve been overpaying. We’re being exploited — and it’s not even done nicely. (Apply your favorite metaphor, here.)
>
> Losing trust is bad for the bottom line – no economy can function well without it. When you lose the consumer’s trust, you’re condemned to a chase for the next wave of suckers. Even sites that get us to pay for access to their content play questionable advertising and tracking games.
via *[The Loop](http://www.loopinsight.com/2015/08/05/jean-louis-gassee-on-apples-ad-blocking-technology/)*.