_posts/2016-02-26-nba-shoe-deals.markdown
---
title: NBA Shoe Deals
date: 2016-02-26 00:57:00 -06:00
tags:
- NBA
layout: post
custom_type: link
link_url: http://sports.yahoo.com/news/inside-the-sneaker-industry--how-nba-shoe-deals-work-032155839.html
---
Nick DePaula writing for Yahoo Sports takes you on an eye-opening experience about shoe deals in the NBA:
> To start, there's a common misconception among casual fans that only star players have shoe deals. When I tweeted out last month that Nick Young was signing a new shoe deal with adidas, the first response was, “Why is adidas giving Nick Young his own shoe?”
>
> The truth is, only 10 players currently have their own signature shoe with a U.S.-based brand, but literally every player in the league has some level of relationship with a footwear brand.