api-docs/docs/node-tracker/markdown/node-tracker.adconversionevent.initialvalue.md
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[Home](./index.md) > [@snowplow/node-tracker](./node-tracker.md) > [AdConversionEvent](./node-tracker.adconversionevent.md) > [initialValue](./node-tracker.adconversionevent.initialvalue.md)
## AdConversionEvent.initialValue property
How much the conversion is initially worth
<b>Signature:</b>
```typescript
initialValue?: number;
```