app/helpers/accounts_helper.rb
module AccountsHelper
def web_form_code
%{<form action="#{incoming_message_url}" method="post">
<input type="hidden" name="account" value="#{@account.slug}">
<p>
<label for="email">Email</label><br>
<input id="email" name="email" type="text">
</p>
<p>
<label for="content">Message</label><br>
<textarea id="content" name="content" type="text"></textarea>
</p>
<input type="submit" value="Submit">
</form>}
end
end